In a world dominated by black-and-white thinking, scientists have introduced a new colour that might just challenge everything we know about how we perceive the world around us. This discovery, however, isn't one you can just look at. It requires the help of lasers and a specialized device, and even then, only a few can actually see it. Enter "olo," a newly discovered blue-green hue that has been described as "incredibly saturated" and unlike anything the human eye has ever seen before.
The groundbreaking discovery was made by researchers from UC Berkeley and the University of Washington, who used the Oz Vision System to stimulate the M cone cells in the human eye, enabling them to perceive a colour that had never before been visible. This new colour, olo, is named after the binary "010," representing the stimulation of just the M (medium) cone cells out of the three types of cone cells responsible for colour perception. It was a rare moment in science, with laser pulses revealing a completely new way of looking at the world.
In the past, new colour discoveries have often been seen as simple milestones in scientific exploration. However, the discovery of olo challenges that notion. This colour is not something that can be seen with the naked eye—it can only be perceived through laser stimulation, which limits its accessibility. The Oz Vision System, which was named after the Emerald City in L. Frank Baum's "The Wonderful Wizard of Oz," was specifically designed for this task, using targeted laser pulses to activate only the M cone cells in the human eye.
By focusing on just one type of cone cell, the scientists were able to reveal this highly saturated blue-green colour—a shade that does not exist in the standard visible spectrum. The process itself is complex, relying on cutting-edge technology and precise laser pulses to uncover something that would otherwise remain hidden.
While the discovery of olo may seem trivial to some, it holds significant potential for both science and medicine. One of the most exciting implications of this discovery is its potential to help scientists better understand colour blindness. For years, researchers have been studying how people with colour blindness perceive the world, but olo introduces an entirely new layer of complexity to that conversation. If the brain can perceive a colour that others cannot, could this lead to breakthroughs in how we treat or even cure colour blindness?
Experts argue that the discovery will provide insight into how the human brain visualizes colour—a question that remains at the heart of both neuroscience and psychology. Understanding how colour is perceived at a deeper, more scientific level could help answer longstanding questions about vision, sensory processing, and the ways in which humans experience the world around them.
Despite its scientific significance, olo also carries with it a certain philosophical value. In a world so often caught in binary thinking—where we see things as either black or white, yes or no—this new, mysterious colour serves as a reminder that there is always room for ambiguity and nuance. Olo, with its blue-green timbre and contested existence, challenges the strict lines drawn by conventional thinking.
For some, the discovery of olo is a metaphor for the value of perspective. In a society where differences are too often treated as opposites, olo teaches us that there’s more to life than simply seeing things one way. The very existence of this colour reminds us that different viewpoints offer new insights, and that sometimes, to see something truly new, we must look at it through someone else’s eyes.
The debate surrounding olo raises important questions about the limitations of human perception. If we cannot all see this new colour, what does that mean for our understanding of the world around us? While the scientific value of olo may still be up for debate, its philosophical implications are clear: there’s always more to discover if we are open to it.
Whether or not olo becomes a mainstream colour in our understanding of vision, it’s a reminder that the boundaries of science and human experience are often more fluid than we might think. In a world where technology is constantly pushing the limits of what we can see and understand, the discovery of a new colour reminds us that there is always room for discovery, even in the most unexpected places.
While the discovery of olo may not be a cure for any diseases or a breakthrough that changes the world overnight, it opens the door to new ways of thinking about how we perceive our surroundings. As we continue to push the boundaries of human vision, both scientifically and philosophically, discoveries like olo remind us that there’s always more to see—and sometimes, that’s exactly what the world needs.
The future of colour exploration is here, and as scientists continue to challenge the limits of human perception, we may one day see the world in ways we never thought possible. Olo is just the beginning.