Samsung Electronics hosted an unforgettable experience for its most dedicated community members at the Samsung Members Connect 2025 event in San Jose, California. This exclusive gathering brought together 90 Samsung Members Stars from 19 countries, offering them a firsthand look at the highly anticipated Galaxy S25 series and its cutting-edge Galaxy AI innovations.
With a dynamic lineup of activities, hands-on experiences, and collaborations with #TeamGalaxy influencers, Samsung ensured that the event was more than just a product showcase—it was a celebration of the passionate community that drives the brand forward.
Samsung Members Stars are the heart of the Samsung Members app, a digital hub where Galaxy users engage, share insights, and stay up-to-date with the latest innovations. To kick off the event, the Members Orientation provided an opportunity for these tech enthusiasts to connect with one another, exchanging experiences about how Galaxy devices enhance their lives.
In an inspiring networking session, participants shared their contributions to the Samsung Members community, discussing their favorite features, personal Galaxy stories, and best practices for creating engaging content. The room buzzed with excitement as members from diverse cultural backgrounds bonded over their shared passion for innovation.
“It’s incredible to see how Galaxy devices are used so differently around the world, yet bring us all together through technology,” shared one enthusiastic attendee.
The highlight of Samsung Members Connect 2025 was an exclusive, up-close experience with the Galaxy S25 series, unveiled just days earlier at Galaxy Unpacked 2025. Samsung Members were among the first in the world to explore the evolution of Galaxy AI, a technology that’s pushing the boundaries of what smartphones can do.
“It is truly an honor to participate in a global event hosted by Samsung,” said Hyun-seo Chae, a Samsung Member from South Korea. “I was particularly impressed by how effortlessly I could summarize YouTube videos with just a single tap. The ongoing evolution of Galaxy AI always exceeds expectations.”
During the Q&A session, Sung Chang, Executive Vice President of Marketing Team, and Minseok Kang, Head of Smartphone Product Planning Team at Samsung Electronics, shared key insights into the S25 series and the company's vision for AI-powered smartphones.
Samsung has made it clear: AI is no longer a futuristic concept—it’s a seamless part of everyday life.
For the first time, Samsung Members Stars teamed up with #TeamGalaxy influencers to refine their content creation skills and explore the new possibilities of Galaxy AI. This unique collaboration blended tech expertise with digital storytelling, enabling members to enhance their ability to share compelling Galaxy-related content.
During the Members Workshop, attendees took part in interactive sessions, brainstorming creative ways to showcase the Galaxy S25’s groundbreaking features. From AI-enhanced photography to real-time content optimization, participants leveraged the new tools at their disposal to craft engaging, informative posts.
"Engaging with #TeamGalaxy has allowed me to take my content to the next level and expand the reach of Galaxy-related content,” shared Sebastián Sebas, a Samsung Member from Colombia.
To put the Galaxy S25 series to the ultimate test, Samsung Members embarked on a tech-powered tour of San Francisco, capturing the city’s most iconic landmarks using advanced AI camera features. The day was filled with real-world challenges and creative content missions, allowing participants to experiment with the S25’s upgraded photography and videography tools.
From AI-enhanced night shots at the Golden Gate Bridge to instant video summaries of their journey, the Galaxy S25 transformed every moment into professional-grade content.
The experience wrapped up with an elegant gala dinner and Mission Awards ceremony, celebrating the creativity and innovation displayed throughout the event.
The Samsung Members Connect 2025 event wasn’t just about unveiling a new device—it was about celebrating a community that thrives on innovation. As Samsung continues to redefine the AI-driven smartphone experience, its global network of Members will play a pivotal role in shaping the future of Galaxy.