In a landmark moment during ongoing antitrust proceedings, Google CEO Sundar Pichai made a significant revelation about the future of artificial intelligence and its integration with Apple’s flagship voice assistant, Siri. Under oath, Pichai confirmed that Google’s advanced AI chatbot, Gemini, will soon be integrated into Siri, marking a monumental step in the collaboration between two of the tech industry's most influential giants.
During a court session on Wednesday, Pichai was questioned about Google's plans for its AI technology, specifically the Gemini chatbot, and how it would integrate with Apple’s operating system. "Correct," Pichai affirmed when asked by Department of Justice lawyer Veronica Onyema if Google planned to bring Gemini to Apple’s devices. Pichai's testimony indicates that negotiations with Apple to integrate Gemini are well underway, with a completion timeline set for mid-2025.
This announcement comes amid a broader antitrust examination of Google’s dominance in the search engine market. Pichai's statements reveal that Google has been in talks with Apple for some time about how AI models like Gemini could play a crucial role in evolving Apple’s AI offerings.
While discussing the integration of Gemini, Pichai also revealed that he had held direct conversations with Apple CEO Tim Cook regarding the future of AI technologies. According to Pichai, "He [Cook] was trying to understand our plans for how we’re evolving AI technologies, our roadmap, and as part of that, we talked about the Gemini app distribution as well."
Pichai’s testimony sheds light on Apple’s ongoing efforts to improve its AI capabilities, particularly within Siri. Cook, known for being cautious yet strategic in his approach to technological partnerships, is reportedly exploring ways to incorporate more third-party AI models into Apple’s ecosystem. "More third-party AI models would be incorporated into Apple Intelligence later this year," Pichai added, hinting at a significant shift in Apple's AI strategy.
The integration of Google’s Gemini into Siri would mark a major enhancement for Apple's voice assistant. According to reports, the integration will allow Siri to handle more complex queries, similar to how ChatGPT is used in other applications. This move would help Apple catch up to its competitors in AI and further solidify Siri's place in the growing AI ecosystem.
Rumors about this partnership between Apple and Google have been circulating since March 2024, when Bloomberg’s Mark Gurman first reported on the ongoing discussions. These rumors gained traction earlier this year, when references to "Google" as an AI model choice were spotted in an iOS 18.4 beta, fueling speculation that the two tech titans were preparing to join forces.
Apple has previously hinted at its openness to incorporating third-party AI models into its ecosystem. At the 2023 Worldwide Developers Conference, Apple’s senior vice president Craig Federighi remarked, "We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future." This comment foreshadowed Apple’s strategy to integrate Gemini, allowing users more flexibility in their choice of AI technologies.
By integrating Gemini into Siri, Apple would not only enhance its voice assistant’s capabilities but also expand the reach of Google’s AI across billions of Apple devices. This partnership follows a long history of collaboration between the two companies, with Google providing YouTube as a standalone app for the iPhone since 2007 and serving as the default search engine in Safari, Apple’s default web browser.
The partnership between Google and Apple has been under scrutiny for years, particularly regarding Google’s search dominance. The ongoing antitrust proceedings have raised questions about the fairness of the companies’ collaboration, with Google’s search engine playing a critical role in Apple’s ecosystem. While the two companies have long had a mutually beneficial relationship, this new collaboration may further intensify the regulatory focus on Google’s market power.
Pichai’s testimony about the integration of Gemini into Siri adds a new layer to this ongoing legal drama. The timing of the announcement—expected by mid-2025—suggests that the companies may make a formal announcement during Apple’s developer conference in June 2025. Historically, Apple uses this event to unveil significant updates to its operating systems and to announce new partnerships, making it the ideal stage for a high-profile announcement like this one.
As both companies navigate the evolving AI landscape, this integration represents a significant milestone in the battle for AI dominance. With the rise of advanced AI tools like OpenAI’s ChatGPT, Google and Apple’s collaboration on Gemini may be a crucial step in ensuring that Siri remains competitive in an increasingly AI-driven world.
For users, the integration of Google’s Gemini into Siri promises to bring new, more powerful capabilities to their devices, allowing them to ask more complex questions and receive more detailed, accurate answers. As AI continues to shape the future of search, voice assistants, and digital interactions, this partnership could set a new standard for AI in everyday technology.
Stay tuned as more details unfold about the Google-Apple partnership and what it means for the future of AI-powered devices.