Figma Just Launched a Bunch of New AI Tools And They Might Change How You Build Websites and Apps Forever

Figma, the beloved darling of the design world, has just dropped a game-changing suite of AI-powered tools that could very well redraw the lines between traditional creative platforms and next-gen design systems. In a bold and calculated move, Figma’s latest updates bring it head-to-head with industry titans like Adobe, Canva, and even AI-native platforms like Wix, WordPress, and Replit. From seamless site creation to robust app prototyping and bulk content generation, Figma's new tools aren't just an upgrade — they’re a declaration.

Let’s unpack the full suite and why it matters not just for designers, but for the entire creative tech landscape.

Figma Sites: From Prototype to Published Page — No Middleman Needed

The most headline-grabbing launch is Figma Sites, a no-code, AI-powered website creation platform that allows users to spin up fully functional, interactive websites from within Figma’s own ecosystem.

"Designers often prototype what a site should look like within Figma," the company said. "Now, they can easily create and even publish them."

This move effectively eliminates the traditional handoff from design to development. Once an AI-generated site is ready, editors and collaborators can tweak everything from layout to animation without ever touching a line of code. Expect smooth transitions, scroll effects, and responsive design baked in by default.

But the real kicker? Sites will come with a built-in CMS (content management system). Users can soon publish blog posts, manage thumbnails, and even customize slugs—all within the design canvas. Think of it as marrying Notion’s simplicity with Webflow’s power, driven by Figma’s design-first philosophy.

Say Hello to Figma Make: Where Prototypes Become Possibilities

While Figma Sites targets the marketing and design crowd, Figma Make speaks directly to those in product development and startup ideation.

“You can add more data to it and try to see how viable an idea is in terms of final implementation,” said Yuhki Yamashita, Figma’s chief product officer.

At its core, Make is a collaborative playground for designing interactive apps and features. Just describe what you want, and the AI spins up a working prototype. Want to embed a working clock or ticker? You can generate the custom code with a prompt—or just let the AI handle it.

Crucially, these prototypes aren't static. Developers on the team can jump in and modify code directly. That makes Figma Make a unicorn tool for early-stage startups and cross-functional teams experimenting with product-market fit.

Figma Buzz: Marketers, This One’s for You

With Figma Buzz, marketers just got a turbo boost. This tool is built to generate creative assets in bulk using brand-aligned templates—and yes, it can pull data straight from spreadsheets.

Need to roll out 50 social posts with unique images and taglines? Buzz does it. Want to swap out backgrounds or inject AI-generated images into campaign material? Done. It’s like having a creative assistant on steroids, one that never sleeps and knows your brand guidelines better than your intern ever did.

Buzz also works seamlessly with Figma Slides, the company’s presentation tool launched last year. Taken together, Buzz and Slides bring the fight squarely to Canva’s doorstep—except now it’s standing there with a battalion of AI features and developer-ready integrations.

Draw Like a Pro: Figma Draw Brings Vector Editing Home

One of the subtle but powerful updates is Figma Draw, a vector editing suite that means designers no longer have to rely on Illustrator or other external software for precision work.

The tool now includes:

Text on a path

Pattern fills

Brushes

Multi-vector editing

Noise and texture layers

Lasso selection

This isn’t just a quality-of-life update. It marks a critical step toward making Figma a one-stop shop for everything from wireframes to high-fidelity illustrations.

“Designers often had to export their vector designs outside Figma to make edits,” Yamashita noted. “We’re solving that now.”

The Business Model: Content Seats for $8/Month

To tie it all together, Figma is launching a Content Seat plan at $8/month, which includes:

Figma Buzz

Slides

FigJam

CMS features for Sites

It’s a high-value offering aimed at content creators, marketers, and small businesses who need all-in-one tools for digital creation. The pricing positions Figma as not just a design platform, but a full-stack creative engine—and it’s doing it at a fraction of Adobe’s price tag.

What It All Means

The new Figma suite isn’t just a toolkit; it’s a manifesto. With Sites, Make, Buzz, Draw, and Slides, Figma is signaling that it wants to own every step of the digital creative pipeline, from wireframe to published product, from idea to interaction.