Apple’s 2025 Pride Watch Bands Celebrate Diversity with New Design and Features
Apple has once again brought a vibrant splash of color to the Apple Watch with its annual Pride Edition collection, celebrating Pride Month and the LGBTQ+ community. For the ninth consecutive year, Apple has released a limited-edition Pride Edition Sport Band and a matching watch face to honor the significance of individuality and self-expression.
At just $49, the 2025 Pride Edition Sport Band introduces a new twist on the traditional rainbow design. Apple’s latest version features an Art Deco-inspired aesthetic, with multicolored stripes of various shapes and sizes, ensuring that no two bands are exactly alike. Apple emphasizes that the design was created with intention—symbolizing the unique and dynamic nature of each person’s identity.
A Design That Celebrates Uniqueness
The new Pride Edition Sport Band is more than just a stylish accessory; it’s a statement. Apple has continued its tradition of releasing rainbow-themed products, but this year’s edition is even more special. Apple said that the Art Deco twist gives each band its own individuality, aligning with the company’s values of inclusivity and celebrating diversity.
The band is hand-assembled using a compression-molded technique, giving it a unique quality that sets it apart from previous years. The multicolored stripes on each band vary, creating a one-of-a-kind look for every wearer, making it clear that no two bands are the same.
In addition to the band, Apple has also released a new "Pride Harmony" watch face designed to complement the band perfectly. This vibrant watch face features bold rainbow lines that animate into large hour numerals when you raise your wrist. The design symbolizes the movement and fluidity of time, as the rainbow lines transition into the time in a dynamic way, adding even more excitement to your Apple Watch experience.
Matching Wallpapers and Free Digital Goodies
Along with the Pride Edition Sport Band and watch face, Apple is offering users a chance to express their pride through their devices with matching iPhone and iPad wallpapers. These wallpapers, which use dynamic colors that shift as you interact with your device, offer another way to carry the spirit of Pride with you wherever you go.
Apple’s effort to blend technology with self-expression reflects its broader commitment to the LGBTQ+ community. The company has supported organizations that serve LGBTQ+ communities globally, reaffirming its dedication to advancing equality and inclusivity.
The Pride Collection’s Legacy and Impact
Apple’s Pride bands first debuted in 2016 as employee-only exclusives, but by 2017, they were available to the public. Since then, Apple has consistently used its platform to raise awareness and financial support for the LGBTQ+ rights movement. As part of its ongoing commitment, Apple continues to donate proceeds from Pride-themed products to LGBTQ+ organizations worldwide.
The Pride Edition Sport Band is available now for $49 through Apple’s website and the Apple Store app. It will also be available in physical Apple Stores starting next week. The band is offered in sizes 40mm, 42mm, and 46mm, and comes in S/M and M/L lengths to suit a range of wrist sizes.
In addition to the Pride band, the Pride Harmony watch face and wallpapers will be available as part of the upcoming software updates for WatchOS 11.5, iOS 18.5, and iPadOS 18.5.
A Symbol of Pride, Unity, and Love
As Apple continues to innovate and inspire, the 2025 Pride Edition Sport Band is more than just a product—it’s a symbol of unity, love, and celebration of the LGBTQ+ community. By blending art, technology, and social responsibility, Apple continues to use its platform to promote equality and inclusivity.
For those looking to wear their pride with style, this year’s Pride Edition Sport Band is the perfect way to celebrate individuality while supporting the movement for equality.