Apple May Split iPhone Launches in 2026: Budget and Pro Models Coming at Different Times

In a bold move to boost sales amidst a stagnating iPhone market, Apple is reportedly planning to shift its traditional launch schedule in 2026. According to reports from 9to5Mac and The Information, Apple may release its iPhone base models and Pro models at different times in the year, a strategy aimed at revitalizing interest in its flagship phones.

A New Strategy to Boost iPhone Sales

As the iPhone market continues to face stagnation, particularly in key regions like China, Apple is reportedly looking to push its sales by separating the launches of its more affordable iPhone models and the premium iPhone Pro models. The company’s move is partly in response to intensifying competition, especially in the Chinese market, where Apple faces fierce challenges from local brands.

Industry analyst Ming-Chi Kuo revealed that Apple’s new approach will see the cheaper iPhone 17e and other budget models launched in the first half of 2026, likely around March or April. These models will be followed by the release of the iPhone 18 series in the latter part of the year, including the iPhone 18 Pro, iPhone 18 Pro Max, iPhone 18 Slim, and even a foldable model.

This shift could be a first for Apple, as the company has traditionally launched all of its iPhone models at the same time each year, typically in September. With this new strategy, Apple aims to give consumers more time to focus on each model individually, without the newer, more expensive Pro versions overshadowing the base models.

The Launch Schedule: What to Expect from Apple in 2026

If these leaks hold true, Apple’s 2026 iPhone release schedule will be one to watch. The iPhone 17e, a more affordable option, is expected to arrive in the spring, targeting budget-conscious consumers who want a more basic iPhone experience. The iPhone 18 series will then take center stage later in the year, with the premium iPhone 18 Pro and iPhone 18 Pro Max models offering the latest in Apple’s technology.

Among the notable releases could be a foldable iPhone, which is expected to make its debut in 2026, giving Apple an edge in the foldable smartphone market—a segment that is slowly gaining traction with brands like Samsung leading the charge.

A Focus on Competition and Consumer Attention

By separating the launch of its iPhone models, Apple not only addresses the growing competition but also gives customers the time and space to focus on each new release. Instead of launching the iPhone 17 and iPhone 17 Pro simultaneously, which could potentially confuse consumers, the split approach allows Apple to maximize the attention and interest for both its budget-friendly and high-end devices.

Kuo further added that Apple’s decision to move the release dates closer to its competitors is a direct response to the intense competitive environment in China, where rivals have been gaining ground with aggressive pricing and innovative features. In order to stay competitive, Apple is likely focusing on strategic timing and an expanded range of iPhone models, including the highly anticipated foldable iPhone.

What’s Next for iPhone Fans?

While 2026 will bring a major change in Apple’s release strategy, iPhone fans can expect the usual excitement and buzz surrounding each new launch. Whether you're eyeing the affordable iPhone 17e or waiting for the cutting-edge iPhone 18 Pro Max and the foldable iPhone, Apple is making sure there’s something for everyone in its revamped line-up.

Apple’s decision to spread out the releases is a clear indication that the company is adapting to the ever-changing smartphone landscape and ensuring that it stays ahead in the competitive race. Fans will just have to wait a bit longer, but with a mix of budget and premium options, the wait might be worth it.