Airtel Joins Forces with Apple: Exclusive Apple TV+ and Music Access for Postpaid & Wi-Fi Customers

In a game-changing move, Bharti Airtel has announced an exclusive partnership with Apple that will bring the streaming services of Apple TV+ and Apple Music to its Home Wi-Fi and postpaid customers. Starting February 24, 2025, customers on Airtel’s select plans will be able to enjoy a wealth of premium content from both Apple platforms, ushering in a new era of entertainment access for millions of users in India.

Airtel’s Strategic Partnership with Apple: What’s on Offer?

This new collaboration between Airtel and Apple will give Airtel customers unparalleled access to world-class entertainment and music. As part of the deal, Airtel’s Home Wi-Fi customers on plans starting at Rs. 999 will gain exclusive access to Apple TV+, Apple’s premium streaming service. Users can enjoy the best of global and local content, including critically acclaimed series, films, and documentaries, with the flexibility of streaming on multiple devices, whether at home or on the go.

In addition to Apple TV+, postpaid customers on eligible plans will also get six months of free Apple Music, offering them access to a massive catalog of both global and Indian music. Whether you’re into Bollywood hits, international chartbusters, or the latest indie tracks, Apple Music’s extensive library is now just a tap away.

Siddharth Sharma, Chief Marketing Officer and CEO – Connected Homes at Bharti Airtel, expressed his excitement about the partnership: "We are excited to announce a transformative partnership with Apple by bringing their highly acclaimed video and music content exclusively to our customers. This collaboration offers an extraordinary opportunity to millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple's premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences amongst customers. Together, we aim to deliver a premium entertainment ecosystem for our valued customers."

A Win for Both Entertainment & Music Lovers

With this announcement, Airtel customers will no longer need separate subscriptions for Apple’s streaming services. Whether you are a fan of gripping dramas on Apple TV+ or a music lover looking for the latest tracks, the telecom giant is ensuring that its users get the best value for their money. From on-demand shows to curated playlists, the partnership promises to enrich the entertainment and music experiences for users across the country.

Shalini Poddar, Director - Content and Services, Apple India, shared her thoughts on the collaboration: "We’re excited to partner with Airtel to bring our best-in-class music service; premium TV series and films to millions of users, redefining possibilities for audiences across India. The partnership aligns with our strategic goal of making award-winning content, stories, and entertainment readily accessible, with something for everyone."

What Does This Mean for Airtel Customers?

For existing Airtel customers and those thinking of making the switch, this partnership opens up several exciting avenues. Airtel’s Home Wi-Fi customers, with plans starting at Rs. 999, can stream Apple TV+ content on multiple devices, making it the perfect option for users who enjoy flexibility in their viewing habits. Whether at home, in a café, or on a long commute, the Apple TV+ library can accompany you wherever you go.

Meanwhile, postpaid customers on eligible plans will enjoy six months of Apple Music for free. The Apple Music catalog includes millions of songs and playlists, making it a great option for music lovers across genres and languages. From regional tunes to global hits, Apple Music offers a treasure trove of audio content.

What to Expect from Apple TV+ and Apple Music

Apple TV+ has quickly become a go-to platform for many, boasting an impressive slate of original programming. The streaming service is known for its high-quality shows and films such as Ted Lasso, The Morning Show, For All Mankind, Foundation, and The Shrink Next Door, all of which have earned rave reviews from both critics and audiences. Now, Airtel customers will have exclusive access to this premium content, providing a new source of entertainment for families and individuals alike.

On the music front, Apple Music offers a subscription-based service that delivers millions of songs, playlists, and exclusive content, including albums, podcasts, and music videos. With integration into Apple’s broader ecosystem, the service is seamlessly connected to devices like iPhones, iPads, Macs, and even non-Apple devices, ensuring a smooth listening experience for all.

The Bigger Picture: Apple’s Push to Expand Its Content Reach in India

This partnership is a significant step in Apple’s ongoing strategy to increase its footprint in India, a country with a rapidly growing digital and entertainment consumer base. With millions of potential users in India, this collaboration allows Apple to leverage Airtel’s expansive network to provide seamless access to its services, making its premium offerings accessible to a much wider audience.

For Airtel, this partnership represents a major value addition for its Wi-Fi and postpaid customers, aligning with its ongoing efforts to offer more than just basic telecom services. By adding exclusive entertainment options like Apple TV+ and Apple Music to their portfolio, Airtel is strengthening its position as a key player in India’s competitive telecom sector.

How to Access Apple TV+ and Apple Music Through Airtel?

Airtel customers on eligible Home Wi-Fi and postpaid plans will automatically receive access to Apple TV+ and Apple Music once the partnership is activated. The details regarding activation and subscription will be shared by Airtel directly with its customers via SMS, email, and notifications on the MyAirtel app.

How to get started:

Home Wi-Fi customers: If you are on a plan starting at Rs. 999, you will receive access to Apple TV+. Simply connect to your Airtel Wi-Fi, and you’re ready to start streaming!

Postpaid customers: If you’re on a plan starting at Rs. 999, you’ll be entitled to six months of free Apple Music. All you need to do is log in with your Apple ID and enjoy an extensive music library.

Airtel’s new exclusive partnership with Apple is a major win for both companies and their customers. It’s a bold step in delivering high-quality, on-demand entertainment and music to Indian audiences. With Apple TV+ and Apple Music now available to millions of Airtel customers, the landscape of digital content consumption in India is set for a significant transformation.

As both companies continue to expand their reach and enhance customer experiences, this collaboration could pave the way for more exciting offers in the future, promising an even richer digital ecosystem for Airtel users across the country.